The Signature Difference

Do you love the capabilities of large companies but miss the ease and familiarity of working with a small business? At Signature, we offer you the best of both worlds – all of the benefits of working with a small, family-owned and operated company combined with large-scale capabilities thanks to our savvy management team and robust web-based tools and platforms.

Our Approach

SMI strives to be true partners with our clients by providing:

  • 24/7 access to scheduling, data, and reports through our interactive scheduling and reporting platform
  • Constant and open communication
  • Transparent processes and systems
  • Partnership approach to building your programs
  • Strict budgetary oversight
  • Return-On-Marketing Investment (ROMI) sensitivity
  • Data driven capture and analysis
  • Reliable sales-focused talent teams assembled to appropriately match program goals and requirements
  • SMI senior management accountability
  • Flexible organization with the ability to satisfy national brand rollouts or local campaigns
  • $2 Million in liability insurance coverage
  • Massachusetts Licensed Employment Agency (license #7400)

At SMI, we focus on three main goals:

Thorough Event Preparation:

Preparing for an event is no easy task. Prior to staffing an event, the SMI team will gather information from you regarding brand objectives, program objectives, target consumer demographic, competitive landscape, marketing strategy, and measures of success. We will work together to develop a casting profile that meets your needs, build an event recap form that captures all necessary data, and develop a project timeline.

Focus on Flawless Execution:

SMI’s vast staffing experience has resulted in the development of a staffing system that provides results you can trust – our 2017 on-date, on-time event execution rate was 99%. We achieve consistent execution results by utilizing paid back-up staff, 24/7 office coverage, a toll-free emergency number, thorough training resources, a multi-checkpoint staffing process, and effective communication systems to connect clients, management, and staff.

Transparent approach to Contract Representation:

Your event is about your brand and your brand only. SMI works hard to make sure our staff is a seamless representation of your brand. We share our client’s sense of urgency, understand the duty of confidentiality, and value building and maintaining long-term client relationships. We understand our role as your third party agency, and we like to stay behind the scenes and make sure our agency client or direct client remains the “hero” in the eyes of the consumer and end-client.


  • Moonshine & Whiskey across the Midwest
  • This time of year brings a little change in the weather, great sports, holidays and us staying busy with plenty of store tastings and bar events. Our hard-working spokesmodels can be found across Illinois, Indiana, Tennessee, Ohio and Kentucky building up the always fun Ole Smoky Moonshines & Whiskeys.

  • New Years Eve!
  • For the 8th year in a row Signature will have 40+ staff working at key NYE venues around Chicago. Both our management and event staff appreciate the chance to close out the year with a bang. Please visit for parties to attend!

  • We staff Tradeshow & Sponsorship Activations
  • Signature Marketing has continued to grow as a premier provider of tradeshow and sponsorship activation staff in the Midwest and nationwide. We’ve enjoyed partnerships with great brands like Lexus, PUMA and TrueCar and have earned annual program contracts with them and many others.

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