Becks
Category: portfolio, Special Events
Client Type: Agency to Agency
SMI was engaged to provide 29 young, diverse and vibrant brand ambassadors for New Year’s Eve Night 2009 in downtown Chicago. They covered a variety of roles from model-talent VIP hostesses to ticketing. SMI worked closely with our agency partner from the onset to provide event and staffing direction. We also handled the local task of sourcing a capable security company to secure the event. In total, almost 1000 consumers were welcomed and reached.
