Becks

Category: portfolio, Special Events

Becks

Client Type: Agency to Agency

SMI was engaged to provide 29 young, diverse and vibrant brand ambassadors for New Year’s Eve Night 2009 in downtown Chicago.  They covered a variety of roles from model-talent VIP hostesses to ticketing.  SMI worked closely with our agency partner from the onset to provide event and staffing direction.  We also handled the local task of sourcing a capable security company to secure the event.  In total, almost 1000 consumers were welcomed and reached.