Chocolate Chex Cereal

Category: portfolio, Street Teams

Chocolate Chex Cereal

Client Type: Agency to Agency

SMI was contracted to staff the Chicago product launch of Chocolate Chex cereal by 25 ambassadors for 2 days and covering the key pedestrian areas of Chicago.  A total of 50,000 samples were picked-up, delivered and distributed by the SMI team with temperatures around 95 degrees both days.