ESPN Deportes

Category: portfolio, Special Events

ESPN Deportes

Client Type: Agency to Agency

SMI was engaged to provide a group of 47 bi-lingual, technology-savvy and sports-oriented ambassadors during Chicago’s popular Fiesta de Sol weekend.  Together with an inflatable arena and interactive set of games, the event was designed to deliver the ultimate sports experience and reinforce ESPN Deportes’ growing popularity within the Latino culture.  6 mobile ambassadors roamed the festival and drove traffic back to the booth. Thousands of consumers were greeted and gifted by the team, had their information and consumer preferences registered, and experienced the brand to the max.