Heineken Premium Light

Category: On-premise Beverage, portfolio

Heineken Premium Light

Client Type: Agency to Agency

SMI managed the Chicago roll-out of Heineken Premium Light, providing both a market manager and a 45 person casted team of Dutch-accented talent. 4 person teams, costumed as a pilot and 3 flight attendants, blasted the market with 150 events in 8 weeks.