MINI USA

Category: National Programs, portfolio

MINI USA

Client Type: Agency to Agency

SMI was contracted to provide 180 energetic and flexible ambassadors across three major markets: Boston, MA; Chicago, IL; Los Angeles, CA.  Each city consisted of a 3 day event, including a Meet and Greet, MINI rally, and an all day festival. SMI’s staff worked as traffic directors, human arrows, event personnel, registration, gift bag distributors, and security.  SMI also staffed street teams the week prior to event day to distribute fliers and drive event day attendance.