In-Store Events

Axe

Axe

Client Type: Agency to Agency

SMI has staffed Axe Angels on a routine basis for the past 5 years for Sears, Walmart and SAMS Club Demos in multiple states across the Midwest and Northeast. The Axe Angels casting requirement calls for young, attractive, fit, and outgoing female talent who are adept at approaching the target consumer.

 

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Serta Mattresses

Serta Mattresses

Client Type: Agency to Agency

SMI has staffed Serta sales consultants and field managers on an ongoing basis for 3 years for Sam’s Club events across IL, IN, IA, MO, and NE. The Serta casting requirement calls for an energetic, engaging, and articulate top sales performer to execute these consistently successful events.

 

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Dove Pro-Age

Dove Pro-Age

Client Type: Agency to Agency

SMI staffed 43 Wal-Mart locations with 86 brand ambassadors, working in teams of 2. The Dove Pro-Age casting requirement called for females appearing to be between 45 and 60 years old, natural beauty, well spoken, with the ability to communicate product information eloquently and encourage cross-category purchase.

 

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