National Programs

US Cellular

US Cellular

Client Type: Agency to Agency

SMI was engaged to provide a total of 40 bi-lingual, energetic brand ambassadors across 4 cities and 5 events.  US Cellular called for a young, clean-cut, verbally-adept staff with experience and understanding of the cellular phone industry.  Covering Wisconsin, Illinois, Kentucky and Washington, the mobile event reached thousands of consumers and reinforced US Cellular’s strong presence in the Hispanic market.

 

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Quiznos Delivery Launch

Quiznos Delivery Launch

Client Type: Agency to Agency

SMI was contracted to provide energetic, independent and sales-focused ambassadors in four major markets: Boston, MA; Ft. Myers, FL; San Francisco, CA; Providence, RI.  The project duration spanned 14 weeks with 37 contractors working across markets and supporting 150 individual franchise locations.  Route logistics, marketing material distribution, ambassador training, individual franchise-owner communication and daily reporting were all managed by SMI in conjunction with TBA.

SMI launched and managed all 4 markets in a timely manner.  Our street teams successfully marketed Quiznos’ lunch delivery program to over 125,000 businesses and drove an increase in delivery orders placed.

 

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MINI USA

MINI USA

Client Type: Agency to Agency

SMI was contracted to provide 180 energetic and flexible ambassadors across three major markets: Boston, MA; Chicago, IL; Los Angeles, CA.  Each city consisted of a 3 day event, including a Meet and Greet, MINI rally, and an all day festival. SMI’s staff worked as traffic directors, human arrows, event personnel, registration, gift bag distributors, and security.  SMI also staffed street teams the week prior to event day to distribute fliers and drive event day attendance.

 

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