On-premise Beverage

Malibu Rum

Malibu Rum

Client Type: Agency to Agency

SMI provides young, very attractive, energetic and reliable ambassadors in the Bloomington, IL (Illinois State Univ) college market. We ramped up for this market in just 1 week, from recruitment to first execution, and are now entering our 4th year of successful execution. We work closely with our client agency’s market manager on a continuously changing schedule that requires timely communication.

 

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Heineken Premium Light

Heineken Premium Light

Client Type: Agency to Agency

SMI managed the Chicago roll-out of Heineken Premium Light, providing both a market manager and a 45 person casted team of Dutch-accented talent. 4 person teams, costumed as a pilot and 3 flight attendants, blasted the market with 150 events in 8 weeks.

 

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Kahlua Mind Eraser

Kahlua Mind Eraser

Client Type – Direct Client

SMI managed the regional concept and launch of the Kahlua Mind-Eraser bar program in Boston providing energetic and attractive models for a 36 total ‘blitz’-style promotions during winter break 2009.  4500 consumers touched and 1500 samples distributed backed-up the great feedback from the venues and consumers – so much so that the program is now being duplicated throughout New England.

 

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