On-premise Beverage
Malibu Rum
Client Type: Agency to Agency
SMI provides young, very attractive, energetic and reliable ambassadors in the Bloomington, IL (Illinois State Univ) college market. We ramped up for this market in just 1 week, from recruitment to first execution, and are now entering our 4th year of successful execution. We work closely with our client agency’s market manager on a continuously changing schedule that requires timely communication.
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Heineken Premium Light
Client Type: Agency to Agency
SMI managed the Chicago roll-out of Heineken Premium Light, providing both a market manager and a 45 person casted team of Dutch-accented talent. 4 person teams, costumed as a pilot and 3 flight attendants, blasted the market with 150 events in 8 weeks.
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Kahlua Mind Eraser
Client Type – Direct Client
SMI managed the regional concept and launch of the Kahlua Mind-Eraser bar program in Boston providing energetic and attractive models for a 36 total ‘blitz’-style promotions during winter break 2009. 4500 consumers touched and 1500 samples distributed backed-up the great feedback from the venues and consumers – so much so that the program is now being duplicated throughout New England.
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