portfolio

Pernod-Ricard USA

Pernod-Ricard USA

Client Type: Direct Client

In SMI’s longest-standing relationship of 11 years, we are a full-service agency partner in both New England and Illinois providing educated, attractive and reliable spokesmodels for off-premise, on-premise and special events.  Through creative campaign building, event scheduling, warehousing, and distributor contact, we are able to offer a turn-key solution for the local marketing teams and their programs.

 

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Malibu Rum

Malibu Rum

Client Type: Agency to Agency

SMI provides young, very attractive, energetic and reliable ambassadors in the Bloomington, IL (Illinois State Univ) college market. We ramped up for this market in just 1 week, from recruitment to first execution, and are now entering our 4th year of successful execution. We work closely with our client agency’s market manager on a continuously changing schedule that requires timely communication.

 

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National City Banks

National City Banks

Client Type: Agency to Agency

SMI was engaged to provide 53 engaging, family-oriented, and technologically savvy Brand Ambassadors in the greater Milwaukee and Chicago markets to work with National City Bank on a customer retention and appreciation program.  Our exceptional team was thoroughly trained via a classroom training session to independently execute mobile Photo Activation booths, and successfully engaged consumers with custom, branded images printed on-site. SMI also managed the distribution and return of all equipment in this fun and family-friendly baseball-themed promotion.

 

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Heineken Premium Light

Heineken Premium Light

Client Type: Agency to Agency

SMI managed the Chicago roll-out of Heineken Premium Light, providing both a market manager and a 45 person casted team of Dutch-accented talent. 4 person teams, costumed as a pilot and 3 flight attendants, blasted the market with 150 events in 8 weeks.

 

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Crown Imports

Crown Imports

Client Type: Direct Client

SMI works closely with Crown Imports in Illinois and Massachusetts to provide general market and ethnic model-talent brand ambassadors (Hispanic and Asian to support their Modelo and Tsingtao brands) in both On-Premise and Off-Premise accounts.  We work directly with their multi-distributor network for event booking, POS coordination, data reporting, and billing, thus highlighting our flexibility to add value to the 3-tier system.

 

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NIKE

NIKE

Client Type: Agency to Agency

SMI was contracted to provide 6 young, athletic, diverse and energetic ambassadors to target the major foot traffic and running areas of Boston during the Boston Marathon. The project duration spanned 3 days and 96 total staff hours.  SMI provided target locations, detailed street team routes and nightly photo recaps to our agency client.  SMI also provided a former Division I Track Athlete as the local market manager to meet with the local NIKE team and our client contact.  SMI exceeded their event goals of 15,000 marketing pieces distributed and accomplished the primary goal of driving 20% and over 3,000 consumers back to the NIKETOWN location.

 

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Axe

Axe

Client Type: Agency to Agency

SMI has staffed Axe Angels on a routine basis for the past 5 years for Sears, Walmart and SAMS Club Demos in multiple states across the Midwest and Northeast. The Axe Angels casting requirement calls for young, attractive, fit, and outgoing female talent who are adept at approaching the target consumer.

 

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Kahlua Mind Eraser

Kahlua Mind Eraser

Client Type – Direct Client

SMI managed the regional concept and launch of the Kahlua Mind-Eraser bar program in Boston providing energetic and attractive models for a 36 total ‘blitz’-style promotions during winter break 2009.  4500 consumers touched and 1500 samples distributed backed-up the great feedback from the venues and consumers – so much so that the program is now being duplicated throughout New England.

 

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Serta Mattresses

Serta Mattresses

Client Type: Agency to Agency

SMI has staffed Serta sales consultants and field managers on an ongoing basis for 3 years for Sam’s Club events across IL, IN, IA, MO, and NE. The Serta casting requirement calls for an energetic, engaging, and articulate top sales performer to execute these consistently successful events.

 

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US Cellular

US Cellular

Client Type: Agency to Agency

SMI was engaged to provide a total of 40 bi-lingual, energetic brand ambassadors across 4 cities and 5 events.  US Cellular called for a young, clean-cut, verbally-adept staff with experience and understanding of the cellular phone industry.  Covering Wisconsin, Illinois, Kentucky and Washington, the mobile event reached thousands of consumers and reinforced US Cellular’s strong presence in the Hispanic market.

 

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