Street Teams

NIKE

NIKE

Client Type: Agency to Agency

SMI was contracted to provide 6 young, athletic, diverse and energetic ambassadors to target the major foot traffic and running areas of Boston during the Boston Marathon. The project duration spanned 3 days and 96 total staff hours.  SMI provided target locations, detailed street team routes and nightly photo recaps to our agency client.  SMI also provided a former Division I Track Athlete as the local market manager to meet with the local NIKE team and our client contact.  SMI exceeded their event goals of 15,000 marketing pieces distributed and accomplished the primary goal of driving 20% and over 3,000 consumers back to the NIKETOWN location.

 

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Chocolate Chex Cereal

Chocolate Chex Cereal

Client Type: Agency to Agency

SMI was contracted to staff the Chicago product launch of Chocolate Chex cereal by 25 ambassadors for 2 days and covering the key pedestrian areas of Chicago.  A total of 50,000 samples were picked-up, delivered and distributed by the SMI team with temperatures around 95 degrees both days.

 

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ComEd/Exelon

ComEd/Exelon

Client Type: Direct Client & Agency to Agency

SMI is presently contracted to provide event staff directly to ComEd to support their various Chicagoland Festival Sponsorships and group affiliations.  SMI also works indirectly with ComEd through an agency partner to staff their Hispanic-focused events and sponsorships with ambassadors and costumed characters

 

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