Dove Pro-Age
Category: In-Store Events, portfolio
Client Type: Agency to Agency
SMI staffed 43 Wal-Mart locations with 86 brand ambassadors, working in teams of 2. The Dove Pro-Age casting requirement called for females appearing to be between 45 and 60 years old, natural beauty, well spoken, with the ability to communicate product information eloquently and encourage cross-category purchase.
