Dove Pro-Age

Category: In-Store Events, portfolio

Dove Pro-Age

Client Type: Agency to Agency

SMI staffed 43 Wal-Mart locations with 86 brand ambassadors, working in teams of 2. The Dove Pro-Age casting requirement called for females appearing to be between 45 and 60 years old, natural beauty, well spoken, with the ability to communicate product information eloquently and encourage cross-category purchase.