SMI is pleased to recognize Michelle Guivas as our January Talent of the Month. Michelle has proven herself to be a very versatile and valuable member of our team. Michelle has worked steadily as a model talent beer and liquor spokesmodel on our Absolut, Olmeca, Kahlua, Malibu, Corona and Sam Adams campaigns. She has also worked as a Casted Talent Brand Ambassador on street-team events and in-store retail samplings and demonstrations. Michelle is reliable, outgoing and always has a smile on her face. We took this opportunity to get to know Michelle a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. What advice would you give other brand ambassadors on how to run a successful promotion?

The best advice for working a successful promotion is to enjoy what you do. Remember you are a brand and the face to the product. Consumers rely on you to provide feedback and information on the product. Always be open minded as consumers will have their own opinions and remarks, most importantly remember to have fun and smile.

2. What is the best thing about working for Signature Marketing?

Where to start with this question … Signature Marketing is always a pleasure to work for. The employees go out of their way to make sure you feel comfortable completing their events. It’s not often that you see the face of the company work side by side with staff, which is always a plus. If you’re ever in need of information, Signature is always there to answer any questions even after hours. Payments for Signature are always on time and correct, no need to wait a month to get reimbursed. To be honest, Signature Marketing has and will continue to be my favorite Marketing Company.

3. What was the most fun promotion you’ve ever worked?

I had the privilege of working the release event for the  playstation game “Just Dance”. Not only did I launch the program, I got to dance with consumers all day, everyday. I taught consumers dance moves which was a fun workout as you dance nonstop to beat your competitor. I had a blast making up dance moves and seeing adults act like children. Not only was it a great launch, it was a fun and enjoyable event.

We’re excited to have expanded our operations to the lovely state of Pennsylvania.  We’ll be sampling and supporting the Kahlua brand as it provides some extra warmth in coffee and hot chocolates on those cold winter nights!

SMI is pleased to recognize Tyler Mose as our November Talent of the Month. Tyler has worked on our Shecky’s Girls Night Out Program, our Cointreau program, and our ComEd Community Outreach programs at Brookfield and Lincoln Park Zoos.  Tyler is always eager to jump in on any program and execute with professionalism, attention to detail, and a great attitude! Tyler was integral in obtaining a new client, Cointreau, by impressing them with his presentation skills at a “Girls Night Out” event.  Thank you so much for all of your hard work Tyler! We took this opportunity to get to know Tyler a little better and find out some of his thoughts on the event industry and working with Signature Marketing:

1. How did you enter the event marketing industry?

I entered the marketing industry about 5 years ago with what was then the professional lacrosse team of Chicago (Chicago Machine). Our means of marketing the team were hitting the streets with gear/ promotional give aways and spreading the word on the team. This was a grass roots marketing campaign at its finest! It was a great way to explore the city as a newbie to Chicago and understand consumers at face value and how quickly you must engage them!

2. What advice would you give other brand ambassadors on how to run a successful promotion?

-Don’t over sell! You need to engage each potential buyer as a human being. They’re ready for a sales pitch as soon as they see you. Trust me! I’ve seen the would be buyer shy away very quickly as soon as they see someone with free product.

Be yourself, act like you don’t need the business, engage them and let them decide for themselves. If there is a special going on be sure to mention this! Consumers are much more apt to buy when there is some type of deal.

Also, always remember to give away the free swag or items that you have. Consumers are much more apt to purchase after you have given them something for free. They feel a certain obligation or need to buy! Think of it from your personal perspective of when someone does something nice for you. You are much more likely to do something for them in the future. The same goes with the free giveaways! These are in essence seeds that you are planting in the consumers minds just by giving away something that you have a plethora of!

3. What is the best thing about working for Signature Marketing?

The best thing about Signature is that it is a very well run company. By well run, I mean that assignments are delivered in a timely manner, payment is distributed on time – ALWAYS – and the events are fun! I’ve been more than lucky and happy to have run across Signature Marketing and been even more lucky that they have continued to let me represent and work for them at various functions! Management is very easy going and easy to work with scheduling wise. If you are loyal to Signature Marketing, they definitely hold up their end of the bargain and continue to provide you work!

SMI is pleased to recognize Anais Navarro as our October Talent of the Month. Anais represents Jameson Irish Whiskey and Olmeca Altos for Signature Marketing. She is constantly complimented on her professionalism, product knowledge, and enthusiasm. Anais has impressed us with her sales ability, quick and thorough reporting, and fantastic event photos. We took this opportunity to get to know Anais a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. How did you enter the event marketing industry?

I entered the event marketing industry through Signature Marketing. I actually found a post on Craigslist and replied but didn’t really expect an answer since I had no prior experience. I only had history as a sales associate at a footwear store and a lot of experience with customer service so thought I’d take a chance and a year later here I am

2. What advice would you give other brand ambassadors on how to run a successful promotion?

The only advice I can pass is to always stay positive and with a smile. Stay busy and proactive. Engage the crowd/customers as much as possible,  be fun yet professional and be ready to answer any questions on the product that might be asked. So do the research prior to the event!

3. What is the best thing about working for Signature Marketing?

I love working with Signature Marketing. The flexibility this company provides to my schedule works perfect for me.

4. What can a client provide for a promotion that helps you get customers excited about and interacting with the brand?

Customers seem to really enjoy the giveaways, so having them at every tasting should be a must. Adding raffles would also work, in my opinion, to win maybe a bottle of the product and to collect customer information to further promote later events and or specials.