SMI is pleased to recognize Diana Robayo as our March Talent of the Month. Diana is a new addition to our brand ambassador sales team in California, and she has already caught our attention! Diana is a pleasure to work with; she has excellent communication skills, thoroughly prepares for her events and promotions, has high sales ability, and immediately completes her post-event reporting. Diana was quick to show off her ability to sell product and won sales awards for two of her first three weekends working on our Serta campaign. We look forward to working with Diana in the future!

We took this opportunity to get to know Diana a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. What advice would you give other brand ambassadors on how to run a successful promotion?

The best advice I could give other brand ambassadors for future events would be to maintain a positive attitude, ask questions, and be a team player.  Maintaining a positive attitude is important because it makes the event more enjoyable for everyone.  Brand ambassadors can feed off of each others energy to provide a fulfilling and fun environment.  By having a bad attitude, it will only make the job responsibilities seem much more difficult.  Asking questions allows for effective communication.  Some people are afraid to ask questions about clarifying info, but it will help you become better prepared to fulfill your job duties.  Also, a team player gives everyone the chance to practice cohesion and in the end the outcome of the event will be more successful.  Once you help your team, they are more willing to do the same for you.

2. What is the best thing about working for Signature Marketing?

Since this is my first event with Signature Marketing, my experience was solely based on the process of getting hired, being booked, and working my first event promoting Serta.  The communication with this company is excellent and Amanda Rankin was my point of contact for the Serta events.  I had many questions that I was bombarding Amanda about and she was quick to respond to the emails I sent to her.  My only issue of waiting on my debit card was resolved in a timely manner, and I greatly appreciate that help.  There was never a pay discrepancy nor was the pay delayed in any way, since I did follow directions.  Finally, I highly recommend this company to anyone because I feel they are organized and provide the information and training necessary, in order to feel confident in performing the assigned tasks.  Thanks again for a wonderful first experience with Signature Marketing and I hope to work with this company in the future.  Thanks to Amanda as well!!!

3. What can a client provide for a promotion that helps you get customers excited about and interacting with the   brand?

The client can provide visual materials, such as brochures and flyers, engage the consumers about the product at hand.  Some people may be willing to listen to verbal communication of a product, while others pay more attention to tangible items.  Also, consumers are easily distracted and tend to focus on the event if premiums are being distributed.  It could be a small, inexpensive item such as a keychain or sticker, and people tend to be more interested in the product.

SMI is pleased to recognize Madeleine Andrews as our February Talent of the Month. Madeleine works as a model talent brand ambassador and liquor spokesmodel, and has been very important in assisting the launch of a new campaign in the Boston area.  She has impressed our management team with her willingness to go out of her way to work frequently and execute memorable events.  Madeleine always has a smile on her face, and is a wonderful, positive member of our team!

We took this opportunity to get to know Madeleine a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. What advice would you give other brand ambassadors on how to run a successful promotion?

For me, it’s all about being genuine– you’re not fooling anyone with a fake smile. Act with sincere positivity and customers will respond. They’re more likely to let their guard down, relax, play the games and leave with a pleasant memory of the brand.

2. What is the best thing about working for Signature Marketing?

Everything! This is the only part time job I’ve ever had that I actually look forward to going to, enjoy being at, and leave with a smile on my face.

3. What was the most fun promotion you’ve ever worked?

I love working the Malibu promotions on Thursdays at Pour House. It’s always such a fun, positive environment. It’s a great feeling to see hard-working, vitamin-D lacking Bostonians awarded trips to tropical locations after playing games like freeze-dance and flip-cup. Often the whole bar gets involved cheering for contestants and it’s nice, it’s a feeling of togetherness I don’t see often enough in this town.

SMI provides young, very attractive, energetic and reliable ambassadors in the Bloomington, IL (Illinois State Univ) college market. We ramped up for this market in just 1 week, from recruitment to first execution, and are now entering our 4th year of successful execution. We work closely with our client agency’s market manager on a continuously changing schedule that requires timely communication.

SMI is pleased to recognize Michelle Guivas as our January Talent of the Month. Michelle has proven herself to be a very versatile and valuable member of our team. Michelle has worked steadily as a model talent beer and liquor spokesmodel on our Absolut, Olmeca, Kahlua, Malibu, Corona and Sam Adams campaigns. She has also worked as a Casted Talent Brand Ambassador on street-team events and in-store retail samplings and demonstrations. Michelle is reliable, outgoing and always has a smile on her face. We took this opportunity to get to know Michelle a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. What advice would you give other brand ambassadors on how to run a successful promotion?

The best advice for working a successful promotion is to enjoy what you do. Remember you are a brand and the face to the product. Consumers rely on you to provide feedback and information on the product. Always be open minded as consumers will have their own opinions and remarks, most importantly remember to have fun and smile.

2. What is the best thing about working for Signature Marketing?

Where to start with this question … Signature Marketing is always a pleasure to work for. The employees go out of their way to make sure you feel comfortable completing their events. It’s not often that you see the face of the company work side by side with staff, which is always a plus. If you’re ever in need of information, Signature is always there to answer any questions even after hours. Payments for Signature are always on time and correct, no need to wait a month to get reimbursed. To be honest, Signature Marketing has and will continue to be my favorite Marketing Company.

3. What was the most fun promotion you’ve ever worked?

I had the privilege of working the release event for the  playstation game “Just Dance”. Not only did I launch the program, I got to dance with consumers all day, everyday. I taught consumers dance moves which was a fun workout as you dance nonstop to beat your competitor. I had a blast making up dance moves and seeing adults act like children. Not only was it a great launch, it was a fun and enjoyable event.

We’re excited to have expanded our operations to the lovely state of Pennsylvania.  We’ll be sampling and supporting the Kahlua brand as it provides some extra warmth in coffee and hot chocolates on those cold winter nights!