Kahlua Mind Eraser

Category: On-premise Beverage, portfolio

Kahlua Mind Eraser

Client Type – Direct Client

SMI managed the regional concept and launch of the Kahlua Mind-Eraser bar program in Boston providing energetic and attractive models for a 36 total ‘blitz’-style promotions during winter break 2009.  4500 consumers touched and 1500 samples distributed backed-up the great feedback from the venues and consumers – so much so that the program is now being duplicated throughout New England.