October 2011

Category: Top Talent

October 2011

Anais Navarro – Chicago, IL

SMI is pleased to recognize Anais Navarro as our October Talent of the Month. Anais represents Jameson Irish Whiskey and Olmeca Altos for Signature Marketing. She is constantly complimented on her professionalism, product knowledge, and enthusiasm. Anais has impressed us with her sales ability, quick and thorough reporting, and fantastic event photos. We took this opportunity to get to know Anais a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. How did you enter the event marketing industry?

I entered the event marketing industry through Signature Marketing. I actually found a post on Craigslist and replied but didn’t really expect an answer since I had no prior experience. I only had history as a sales associate at a footwear store and a lot of experience with customer service so thought I’d take a chance and a year later here I am :)

2. What advice would you give other brand ambassadors on how to run a successful promotion?

The only advice I can pass is to always stay positive and with a smile. Stay busy and proactive. Engage the crowd/customers as much as possible,  be fun yet professional and be ready to answer any questions on the product that might be asked. So do the research prior to the event!

3. What is the best thing about working for Signature Marketing?

I love working with Signature Marketing. The flexibility this company provides to my schedule works perfect for me.

4. What can a client provide for a promotion that helps you get customers excited about and interacting with the brand?

Customers seem to really enjoy the giveaways, so having them at every tasting should be a must. Adding raffles would also work, in my opinion, to win maybe a bottle of the product and to collect customer information to further promote later events and or specials.