July 2012

Category: Top Talent

July 2012

Neva Johnson- Waukegan, IL

SMI is pleased to recognize Neva Johnson as our July Talent of the Month. Neva is a sensational brand ambassador and was chosen for her ability to authentically represent a wide spectrum of brands with enthusiasm and professionalism. In addition to running a memorable and effective event, Neva prides herself on timely and detailed reporting, submission of excellent event photos, and terrific audit results.

We took this opportunity to get to know Neva a little better and find out some of her thoughts on the event industry and working with Signature Marketing:

1. How did you enter the event marketing industry?

I initially entered the event marketing industry as a cocktail waitress and event host at Revelation’s nightclub in Country Club Hills, Illinois. There I was scouted by the portfolio manager of Moet Hennessy USA.  Nine months later I was working as a spokes model for Moet Hennessy. You can pretty much say things have been going up from there. I applied to over 50 different marketing companies (alcohol, wine&spirits, clothing, food, beverage, etc.) I was curious and eager to learn as much as possible as quick as possible to perfect my craft as an independent marketing professional.

2. What advice would you give other brand ambassadors on how to run a successful promotion?

My advice to a fellow brand ambassador to run a successful promotion would definitely be, first and foremost, to be polite and professional at all times. Arrive 15-30 minutes prior to event start time. Upon site arrival be very outgoing. From the moment you walk in the door you own the room. Come dressed to impress! (hair, nails,  and clothing styled nicely/neatly.) Greet all consumers as you make your way to the account manager. Introduce yourself to him or her as well. Give them a brief overview of exactly what you will be doing (promoting) that day. Inform them if there’s anything needed of them, whether your going to pay for product before or after promotion, etc. Build a pleasant relationship because more than likely they will request you again or set up another event to be executed based on the prior model’s performance. Throughout promotion wash hands and clean as needed; you want you and your display to look and stay as appealing as possible. Also keep in mind that the purpose of the tasting is not just for consumers to sample new products but to SELL, SELL, SELL! The more you sell, the happier the account manager will be which in turn gives a pleasant report to the clients/distributors, which in turn results in more work you! Don’t just do a “good” job, aim every time to leave a “great” mark.

3. What can a client provide for a promotion that helps you get customers excited about and interacting with the   brand?

Clients can provide additional POS!!! I can’t stress enough how much this helps! Consumers love bargains or any additional incentives. If you’re in between closing a purchase a little POS can make the sale. Some consumers will go with a lesser quality product just because it’s cheaper, has a rebate, or you get something free/ extra with the purchase of that particular brand/product. This has happened to me on numerous occasions.

4. What is the best thing about working for Signature Marketing?

What I love most about working with Signature Marketing is the close relationship I feel I have with the company staff. They make me feel important; as though I actually serve a purpose and make a difference in the company. Some companies are so huge the managers and supervisors don’t know more than half of the staff by name or face. In fact they’re often identified by number. Here I feel at home; the staff here is very friendly, understanding and professional. I couldn’t ask for a better employment relationship. Thank you all for continued support.

5. What was the most fun promotion you’ve ever worked?

The most fun promotion I’ve ever worked would have to be the Famous Footwear Grand Opening Event in Lincolnwood, Illinois.. I was orignally scheduled as a back up for the event. During the training call I was promoted to an official brand ambassador for the promotion. Two and a half hours into the event  I was asked if I’d felt comfortable hosting the event as the official emcee because they loved my look and energy. So not only did I get to be a part of a very fun and exciting event, I also got a chance to do what I do best and “be myself” on the mic. Of course I rocked out! The company loved me and I received a bonus on my paycheck. I’ve been working consistently with the company every since. Goes to show you never know what can happen, when it can happen or who’s watching. You have to be ready if you want it!