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The Signature Difference

Event Marketing Agency Tali and Mike Kulbeda

Large agency capabilities
with small business attention.

There’s no substitute for experience, and we have almost two decades as an event marketing and staffing agency.

We’ve been building brands and driving sales through sampling campaigns, festivals, live events, and trade shows since 2003. You get the best of both worlds with the capabilities and resources of a large agency and the personal attention of a small, family owned and operated business.

We’re centrally located in Chicago and Nashville.

With offices and warehouses in Chicago and Nashville, we are centrally located to handle your local, regional, and national programs with ease. We’re here to make your job easier.

OUR MISSION is to be your
preferred event marketing and event staffing agency
with local roots and a national reach.

Strong Client Partnerships

Our clients’ success is our livelihood and we’re just as invested in your brands as you are. We aim to be your long-term partner and become a valuable addition to your team.

Sustained, Strategic Growth

Almost two decades of strategic growth and longstanding client relationships prove our ability to build brands, drive sales, and get results.

Local Roots and National Reach

Our local knowledge allows us to handle all the details of your campaign, and our national reach lets us easily scale with you and your campaign needs.

Sales-Focused Talent

Casted talent staffing, customized training, and results-driven processes ensure your event staff is the right fit for your brand and is delivering on your goals.

Thriving Talent and Team

Our thriving talent and internal team is kept motivated with continued opportunities to showcase their value, implement new ideas, and grow their skills.

Detailed Insights and Reporting

Your dollars should provide value far past event day. We focus on collecting the event information that’s important to you and provide turn-key reports that are presentation ready.

The Signature Marketing Management Team

Leaders, Communicators, Influencers.
Tali Kulbeda Event Marketing

Tali Kulbeda

Owner/President

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Tali is the visionary and heart behind Signature Marketing and has been since 2003.  She was a one-woman show for the first few years, yet despite the challenges of working with minimal technology (no texting, can you imagine?) and the difficulty in earning the trust of senior industry executives as a 23-year old, Tali hit the ground running with Signature and began building a foundation that is still rock-solid today. The first 5 years under her ownership saw a compound average growth rate (CAGR) of 98.5%, expansion into multiple new market segments, and solidified Signature’s identity as a local and regional event marketing expert with nationwide reach. She continues to take pride in leading and growing Signature as a sustainable, scalable, and innovative agency that is reaching new milestones each year.

Tali has over 20 years of business management and promotional marketing experience, both within a corporate environment as well as small business, with the bonus of a background in cancer research and neuroscience. Her success at Signature stems from the intersection of her analytical approach, love of quality control and data analysis, business acumen, and passion for experiential marketing.  She efficiently handles the less-than-glamorous high-level financial and legal duties while simultaneously getting us to shine bright by managing Signature’s branding, fostering our caring company culture, and driving a results-oriented approach from the top down. She is a forward-thinking, reflective, growth-mindset leader that inspires her clients and her Signature team to develop professionally and personally.

Tali’s teammates describe her as an intelligent and inspirational role model that has created a welcome space for her team to develop professionally while thriving personally. She is a master researcher with an uncanny ability to power through laws, instructions, and guidelines and quickly grasp and share knowledge. She cares for 5 species of animals, runs marathons and home-schools 4 children all with dedication, an impressive level of patience, killer time-management and a glass of red wine at the end of the night.

Mike Kulbeda Signature Marketing

Mike Kulbeda

Business Manager

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Mike is a coach at heart, and this strength shines daily as he effectively paves the path for our clients, team, and talent to achieve success. He is a voice of reason and provides sound judgement and guidance based on years of successful business interactions. Mike provides a strong bridge between our clients’ sales and marketing goals and the ground-level execution that brings those goals to life.

Mike brought over a decade of experience to Signature from his prior roles in recruiting, sales, distribution, and experiential marketing. During his time as a recruiter and sales manager at Aerotek, an industry-leading technical staffing firm, Mike developed a thorough understanding of effective recruiting, hiring, training, and management processes. Those insights have strongly contributed to the foundation for Signature’s exceptional staffing services and have resulted in the hiring of Signature’s

powerhouse internal team of perfect-fit employees. Mike also worked in a dual position as the Chicagoland market manager for TEAM Enterprises and Town and Country Distributors managing the local execution and development of Miller Brewing Company’s national on-premise experiential program, giving him unique insight into our clients’ perspective and ensuring successful navigation of the three-tiered distribution system.

Mike’s teammates describe him as genuine, honest, wise, and an excellent communicator. He is skilled at recognizing and developing the unique strengths of our team and talent and providing continued opportunities for growth. He’s full of hidden skills and can move from building a gorgeous event data summary to solving logistical challenges to conducting a killer training session to stacking boxes in our warehouse with Tetris-level mastery in a single day.

As a father of four, Mike has mastered the art of the work-life balance. When he leaves the office, you’ll usually find him heading straight to the fields or court to coach his kids in one of their many sports, cooking dinner for his family, strumming his guitar, checking out a local brewery, caring for the many animals and acres on his hobby farm, or fitting in a run on his full or half-marathon training plan.

Event Staffing Agency Anna Torres

Anna Torres

Project Manager

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Anna is a relationship builder and keeps that value front and center amongst the Signature team and her client and talent relationships. She leads by example and believes in doing things the right way, even when it’s the most challenging option. She is forward thinking in building longstanding and mutually valuable partnerships with both clients and talent.  Anna’s previous retail and management experience helped her stand out from the moment she joined our team as a spokesmodel and resulted in her quickly earning her way into a key Project Manager role.  Her teammates often describe her as the heart of our team, bringing compassion and wisdom to all of her interactions.

Outside of work, you’re likely to find Anna whipping up delicious vegan meals, running, and doing yoga, all while raising her three young children alongside her husband.

Event Staffing Agency Amanda Bridges

Amanda Bridges

Office Manager

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Amanda is the engine to the Signature machine in so many ways, and we couldn’t operate without her.  Our clients and talent love her timely communication and accuracy in billing and payments. She’s fair, detail-oriented, incredibly organized, an excellent enforcer of rules and expectations, a quick learner, and willing to do whatever it takes to keep our company running smoothly. Her decade of experience in bookkeeping and office management allowed her to hit the ground running when she joined our team over a decade ago. She has continued to raise the bar for back-office efficiency and accuracy every day since. Her teammates describe her as an intelligent problem solver, an organizational guru, and one of the kindest people you’ll ever meet.

Outside of the office, you’re likely to find Amanda hosting weekly bar trivia, cheering on her favorite Chicago sports teams and spending time with her husband and son.  She wins almost every office fantasy sports tournament and is currently the undefeated champ of the Annual Signature Chili Cook-Off.

Event Marketing Agency Meghan Dahm

Meghan Dahm

Senior Project Manager

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Meghan personifies the idea of working smart and working hard, taking Signature to a new level of efficiency.  She has the motor and drive to handle some of our largest volume business and constantly adjusts and improves the processes behind the scenes to make our company better.  Having grown up in the bar and restaurant business, Meghan’s innate understanding of retailer and customer needs allow her to continuously add insight and value to her client relationships.

Her teammates describe her as driven, forward-thinking and willing to tackle the most complex situations without hesitation.  In her free time, you’re likely to find Meghan on the beaches of Florida, bartending once a week in her hometown and hanging out with her husband and two dogs.

Suzanne Ventrice

Project Manager

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As our newest team member, Suzanne demonstrated her sharp business and marketing aptitude by seamlessly adding value to Signature from day one. Her prior experience as an executive assistant perfectly primed Suzanne for the high level of organization needed in her current role. She’s both results and relationship driven, a quick learner and an excellent communicator. Suzanne quickly demonstrated that she is an event-planning ninja by planning large-scale industry events with ease while showcasing an eye for design.  She identifies opportunities for improvement and readily proposes solutions. Suzanne looks to add consistency and reproducibility to our processes and events while keeping a focus on the human element that makes our company stand out. Her teammates describe her as an effective listener, exuding positivity with her optimism and great sense of humor.

When she closes her laptop, you’ll find Suzanne raising three young children, spending time with her husband, working out, throwing a great party or spending quality time outdoors.