A great campaign
starts with a great plan.
Use our resources for full-service event planning or choose only the services you need.
Together we will customize an event marketing plan that supports your big picture goals.
Event Planning and Campaign Management
A thoughtfully planned event or campaign sets the stage for your brand to come to life. Our full-service event marketing agency is ready to create an engaging, memorable event that runs smoothly and delivers on your objectives.
Choose the areas you need help with most (or choose them all):
Your live event marketing strategy should partner with your big picture brand goals. We work with you to make sure your event marketing strategy is aligned with and supporting your digital, social, email, direct, and media marketing strategies for consistent branding, amplified results, and optimized marketing spend.
Our strategic insight, bold ideas, and logistical prowess allow us to build out programs that are designed for smooth execution and high-impact success.
We live for the details. We are well-versed at designing and coordinating all of the elements that go into your final event production. Our clients trust us to seamlessly bring together vendors, our top staff, branded equipment and retailer requests for launch parties, pop-ups, key events, holidays or product launches.
Working to maximize a program budget and being good stewards of client resources has always been important to us and to our long-term relationships. We put our market knowledge to work for you and provide quick answers as to where your dollars can be spent most effectively.
Data is power, and samplings and events generate a lot of it. We aim to define your Key Performance Indicators on any given event or program, and provide our team with the preparation, tools, training, and verbiage to meet or exceed those goals. We focus on identifying insights that can further drive your strategy and open testing opportunities.
We can source, order, pay, receive, and warehouse your event marketing materials, allowing you to save time, consolidate costs, and streamline processes.
With our event experience and knowledge of local markets, we’re able to offer insight on key accounts, chains or retailers that could be a great fit for your next special event or program. Our local insight allows us to identify the perfect venue for your special event, perform site walk-throughs on your behalf, and coordinate all details with the location for a seamless execution.
Proper training is critical to a successful sampling, promotion, or live event. All talent representing your brand needs to be trained on your brand messaging, event details, and execution requirements. We develop a variety of training options, including live/pre-recorded phone training, video training, online video conferencing, online interactive training, classroom training, and training manual documents.
We’ve worked with a wide variety of vendors over the years and know the best of the best. Catering, security, entertainment, equipment and furniture rental, specialty vehicles, and décor resources are all on our curated list. We can source, gather quotes, contract, manage, and pay all of your vendors, providing you with a single point of contact for your multi-faceted event.
The right person, at the right place, at the right time. That’s the key to successful staffing. We will work with you to optimize event staff numbers, schedules, demographics, skills and certifications, attire, and training, making sure your budget is put to the best possible use. From there, we can put your plan into action!
We execute a wide variety of program types, including:
- In-store Retail Marketing
- Guerrilla Marketing
- Launch Events
- Launch Parties
- Mall Tours
- Street Teams
- On-premise promotion
- Alcohol Promotions
- Brand Activations
- Food and Beverage Sampling
- Beer Samplings
- Wine Samplings
- Liquor and Spirits Promotions
- Multicultural Events
- Sponsorship Activation
- Mobile Marketing and Mobile Tours
- Trade Show Staffing
- Industry Events
- Flyering Campaigns
- Off-premise liquor sampling
At Signature, we provide small, family business attention combined with large agency results.
Staff your event with our effective, perfectly-cast, and sales-driven promotional talent, influencers, and brand ambassadors.
Event Logistics + Reporting
Bring your campaign to life and measure its success with turnkey logistical solutions and industry-leading reporting tools.
Drive alternate avenues for sales. Engage consumers and influence behavior with virtual samplings and social media influencers.