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Jun 08

What to Bring to your Sampling Events: Brand Ambassador 101

Your sampling events will be a success once you read our list of items to bring along!

You’ve been booked for your first sampling events! Now what? Preparing for your first demo as a brand ambassador can feel overwhelming, but we’re here to help you every step of the way. Keep reading to see exactly what items you’ll need for most off-premise promotions , also called liquor store or grocery store samplings, and on-premise promotions, also called bar and restaurant promotions.

Spokesmodels or brand ambassadors for off-premise liquor store tastings and sampling events usually wear all-black clothing and a branded t-shirt.

Essentials you will need for off-premise sampling events:

  • Your photo ID!
  • Recap Form and pen for manager signature
  • ComData Card or method of payment to purchase product (remember to keep your receipt for reimbursement!)
  • Event Kit if provided, including all giveaway items.
  • Sampling Table: A card table, or adjustable height TV table can suffice as long as it’s about waist high.
  • Black Tablecloth: Disposable tablecloths are fine but a cloth tablecloth will look nicer and save money over time.
  • Ice Bucket. Make sure your ice bucket is unbranded. A large bowl will also work!
  • Cork Screw and Bottle Opener
  • Cocktail Shaker
  • Camera or phone to take event photos
  • A small garbage can
  • Paper Towels
  • Product Information and Speaking Points. Log In to your profile to view these for every job!
  • Attire: You will usually provide your own all black clothing and your own shoes. You’ll often be wearing a branded top or t-shirt.

Below are reimbursable expenses you will probably need to purchase on-site:

  • Product
  • All event mixers
  • Ice
  • Sampling cups

These reimbursable items should be purchased at your account to help support their business. You are welcome to  purchase cups ahead of time, but be sure to submit your receipt when reporting the event that you used them for. 

Spokesmodels or brand ambassadors for on-premise promotions and sampling events usually supply their own dress or bottoms, and wear a branded shirt.

Essentials you will need to bring for on-premise events:

  • Your recap form and a pen
  • Company Credit card and receipt submission form
  • Camera or Phone for photos
  • Sampling Cups
  • Event Kit with promotional items and giveaways
  • Attire: You will usually provide your own shorts, skirt, or pants, and your own shoes. You’ll often be wearing a branded top or t-shirt. For more formal events, you’ll usually provide your own black clothing.

Extra items to bring for COVID-19 safety:

During the pandemic, you’ll need to take extra steps to keep yourself and customers safe. Be sure to bring the following items along:

  • Face Mask
  • Hand Sanitizer
  • Gloves
  • Disinfecting Wipes
  • A copy of our Covid-19 Tasting Guidelines

About The Author

Tali is the owner of Signature Marketing, Inc. and a consultant to small and mid-sized businesses. She's a scientist at heart, and is quick to dig into the why and how. She loves problem-solving, reading, writing, photography, and travel.